Founder
With over nine years of experience in the beauty industry, Demi is the founder and heart behind Beauty Base, located in Canberra.
What began as a small home-based lash business, Demilash Canberra, quickly evolved into a thriving studio known for its personalised, natural approach to beauty.
Demi’s journey into the beauty world started while studying a degree she didn’t love — and what began as a side project soon became her true calling. Within a year, her books were full, and her passion for enhancing natural beauty turned into a full-time career.
Driven by a commitment to excellence, Demi has invested in advanced training from industry-leading educators to ensure every treatment offered at Beauty Base meets the highest standards. Her belief? There’s always more to learn. As a self-proclaimed perfectionist, she continues to refine her skills and stay at the forefront of the industry.
Senior Beauty Therapist
With five years of hands-on experience in the beauty industry, Jess brings a wealth of skill, passion, and precision to every treatment she offers. Known for her patience, eye for detail, and absolute perfectionism, Jess is a true artist — especially when it comes to nails.
Jess joins Beauty Base offering our signature brow and lash treatments, and we’re thrilled to now have her delivering BIAB nail services — a specialty she’s known for. Her work speaks for itself, combining strength, elegance, and a natural aesthetic that perfectly aligns with our “less is more” approach.